A United Fit – Evernote and Penultimate
Recently Evernote acquired Cocoa box’s Penultimate for an undisclosed amount of money. Evernote is built with a series of applications launching this syndicate into the leading edge league. They provide everyday useful features for everyday people, in a practical forward-thinking manner. For Evernote’s CEO Phil Libin to partner up with Penultimate it is not only a smart move but a natural exchange for both companies. By not putting all of their technology/applications “eggs in one basket” so to speak. Although, I am personally not an authority on technology, I still find these new mobile/internet applications fascinating and conceivable for my everyday use too.
Let us back up and focus on Penultimate for a moment, this company has been virtually a one man show, Ben Zotto. He teamed up with some very talented folks along the way, resulting in a beneficial digital writing notebook application. Ipad users have been enjoying this app for some time and now various others can indulge. Yes, you can write on your screen! I know this concept isn’t new, yet Penultimate seems much more simplified and advanced. Having different colors/papers/size it’s customized as well as personalized, in your own hand writing.
Just opening Evernote’s website and seeing “remember everything” appeals to this busy mind. I really like Evernote’s concept; a check off digital grocery list, taking a picture of new ideas and cataloging them, schools are utilizing Evernote, and now digitally jotting down ideas from Penultimate. From what I could see there are currently five different products that they offer on their website are; Evernote– Remember things, allowing you to recall things you’ve seen online, or out and about. Syncing it all together on one website, using key words to identify and search of your stored information. Skitch- draw attention, this feature lets you point out something specific like where you might be in a crowed outdoor festival, or a favorite product you may want your sweetie to purchase. I won’t go into all they have to offer because their website it more fun for you to explore on your own. They have not only acquired Penultimate, but perhaps a new fan too.
Two Peas in a Pod
The uniting of Penultimate and Evernote is really quite fitting. The interesting part of this merge is unlike some acquisitions Evernote has no desire to “revamp” Penultimate. As a matter of fact it will continue to be its own incredible app with the founder Ben Zotto right there guiding Penultimate’s integration and growth. What stands out is CEO Phil Libin’s attitude of excitement and a smooth integrated transition. This to me is exciting as a consumer to see a partnership like this, when both parties are delighted and naturally unified. We should all be anticipating great things to come from both of them.
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