With Google’s latest announcement of the “Google Knowledge Graph” it had me wondering… whatever happened to Yahoo? I know the site is still there, and seems to remain somewhat active, but I never see yahoo emails anymore and when people go to search for something on the internet the first thing they do is “Google” it.
What does Alexa Say?
I did a little research and I was actually shocked. According to http://www.alexa.com, a leading provider of free global web metrics, Yahoo really isn’t doing that bad. They are ranked 4th in the United States and 1st in Taiwan and Hong Kong. Still, by comparison their traffic is almost 1/4 of what Google pulls in. 48% of Yahoo traffic came through mail.yahoo.com and only 18% of their visitors use the Yahoo search engine. Google is ranked 1st in the United States with 76% of their traffic using the search engine and 43% utilizing mail.google.com.
Google Knowledge Graph
In true Google style of constantly improving the world, they announced last week the release of the Knowledge Graph. A new feature that will present the user with questions in a panel that floats to the right of the search results area. It will try to clarify when more than one set of search results are available and can incorporate the search results with the profile of a person, place or even your favorite television show. Google stated they have already embedded the Knowledge Graph based system for over 500 million objects. I’ll be watching the statistics to see if the release has any bearing on what is left of the Yahoo followers.
Any Press is Good Press
- Personlized Adverising
- Recommending suggested users
- Customized news feeds
- Personlized portal pages
- Social Music and messaging application
- The ability to authorize some users, but not others to view your content
After their failed attempts to buy Facebook for $1 BILLION dollars, and the June 2010 attempt to cozy up to Facebook, many are wondering about Yahoo’s incentive for the lawsuit. It really doesn’t matter though does it, the business world is like any other… Empires are built, they fall, and new ones come up from the trenches to replace them.